Leads360 Develops XML Trigger Technology to Empower Software Integrations
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Leads360 Develops XML Trigger Technology to Empower Software Integration
Leads360 launches XML Poster to enable clients to leverage proprietary Leads360 action-based distribution, workflow and decisioning technology with 3rd Party Applications.
Los Angeles, (Nov. 24, 2008) Leads360, the premier lead management solution, announced the release of XML Poster, the newest add-on for Leads360 Enterprise. XML Poster enables clients to post lead information in real time to 3rd party applications in XML format. This powerful enhancement makes it easy for clients to take advantage of a variety of solutions including marketing automation technology, predictive dialers, analytics and backend software packages.
Leads360 manages millions of leads on behalf of its 500 clients. The implementation of XML Poster demonstrates Leads360's commitment to a hub-and-spoke strategy by providing clients a seamless way to manage other key sales and marketing solutions. The XML Poster leverages Leads360's built-in rules engine to trigger data posts to 3rd party solutions based on any activity in the system. For example, a client could create a rule to automatically send data to marketing automation solutions like SoftVu, when contact attempts are unsuccessful.
"The release of Leads360's XML Poster is a long awaited improvement for our mutual clients, said Tim Donnely, Founder and CEO of SoftVu. "We have long seen Leads360's powerful lead distribution engine as a way to trigger SoftVu marketing campaigns, but have had to do costly one-off integrations for clients who wanted to leverage it. The XML Poster makes it easy for clients to send rich media marketing campaigns for leads that are anywhere in the sales pipeline. XML Poster enables a wide variety of B2B technology companies to recommend Leads360 to their clients as it enhances their core offering.
In addition to marketing automation, the XML Poster can be used to send new, hard to reach or stale leads to a predictive dialer such as Five9 to increase contact ratios. This feature is core to Leads360's automated workflow strategy. "Our approach is to give clients powerful tools that can be configured to address the unique needs of their business, said Founder and SVP, Jeff Solomon. "The most exciting part about the XML Poster is its flexibility. We expect that clients will find many creative ways to leverage the tool and the door is open for new partners to more easily integrate and deliver services to our large client base.
In conjunction with Leads360's already popular web service, the XML Poster is seen as a new and attractive alternative to the Salesforce.com AppExchange, for companies that are unable to alter their core technology. Leads360 has created a plug-and-play method for B2B sales organizations to seamlessly leverage a variety of technology solutions throughout the sales cycle.
To learn more about Leads360 and its platform of lead management products and services, please visit www.leads360.com or call 888.508.4462.
