Leads360 has developed useful whitepapers that can help clients understand lead management best practices and analytics for improving return on investment
Call Attempts Study: Six Calls Equals SuccessOctober 2009 - Learn about the surprising impact of call frequency on lead conversion, and on how making just six calls, raises your proability of contact to an astounding 93%!
LeadDialer - Study on Click-to-Dial EffectivenessMarch 2009 - In a recent study of clients using Leads360 with LeadDialer, they contact leads 78% faster and 40% more often. This basically means that on average, clients that use click-to-dial contact leads in 11 minutes vs. 49 minutes for clients that don't use click-to-dial.
Six Things You Should Know About Loan ModificationsJanuary 2009 - Learn what your competition already knows about loan modifications and take advantage of this exciting market opportunity. Understand the common pitfalls and most important aspects about setting up a loan modification program.
Before You Buy: What You Need To Succeed With Internet LeadsAugust 2008 - Purchasing internet leads holds the potential to generate unlimited revenue and help you scale your business faster than any other kind of marketing. Yet, buying and working internet leads is very different from direct mail, traditional advertising, or referral leads. Learn everything you need to know before buying and growing your business with internet leads.
First To Call: Why You Can't Afford To Be SecondJune 2008 - Understand the critical role of contact and lead qualification at the start of the sales cycle. Learn how to leverage technology to improve contact and conversion rates through automated lead distribution, best practices workflow and qualification team strategy.
Making Money On The Other 95%: Lead Nurturing Triples SalesJune 2008 - What happens to the leads that don't close this week, this month, or even this year? Leads that you have already purchased or generated may be your best source of new sales. Lead nurturing technology holds the keys to maximizing ROI from old leads and generating new deals with less time and effort.