Sales Lead Management Whitepapers
Leads360 is the leading provider of lead management, tracking and distribution software with thousands of clients serving any industry
Beyond Qualification: The Impact of Speed On Lead Conversion
Learn why the importance of speed goes beyond qualification rates, and how speed has a dramatic role in determining lead conversion rates.
- You knew that speed-to-call was a crucial aspect of qualification, but what about actual conversion?
- Did you know that leads called in under 1 minute increases your lead conversion rate by 391%?
- Did you know that speed was found to be the single largest driver of lead conversion?
"Meeting consumer needs via speedy lead response times pays dividends for both organizations and consumers."
Based on the analysis of several million Internet leads, this study proves how vital speed-to-call is in the sales process.
Although previous studies have emphasized the importance of being the first to contact a lead, this study takes the notion even further by laying out the stringent requirements needed to extract maximum improvement from the leads you acquire. Learn about:
- Consumer Psychology -Even if a lead does not close immediately, being the first to call puts your company at an extreme advantage over competitors. Whether they go price shopping or not, the lead will have a tendency to have a "sense of loyalty" which can drive their interest directly back to you.
- The Value Threshold -Striving to contact a lead instantly should be your priority, but our study explains the range of time where you still can achieve improved value.
- Real-Time Capabilities = Real-Time Performance- Learn why a lead management tool can allow you to take advantage of this new-found knowledge.
Please complete the contact form to the right to download this whitepaper, or click here to return to our list of whitepapers.
