Sales Lead Tracking & Analytics
Leads360 provides powerful and customizable analytics and reporting capabilities for sales organizations to track lead conversion and ROI
Sales Lead Tracking & Analytics
Ultimately you need to track performance of your sales and marketing efforts to maximize your ROI. Leads360's innovative lead analytics and sales lead tracking software has dramatically simplified this process so clients can easily see key metrics and get to ROI calculations quickly. We make critical data useful, simple, and actionable.
Numerous studies and our own data analysis have shown that contacting new leads quickly leads to dramatically higher conversion rates. Leasd360's software makes it easy to monitor this and other key success metrics through our dashboard.
Reporting and analytics in Leads360 is broken up into 4 sections:
- Milestones - Each milestone represents key stages that all leads must go through as they are worked toward conversion. Milestones in leads360 include:
- Speed to Contact - How much time it takes to contact a lead for the first time.
- Contact Rate - The percentage of leads that have been contacted. Contacted means that a sales person actually spoke to a lead on the phone.
- Qualification Rate - The percentage of leads that have been qualified. Qualified means that a lead is a fit for your product and could buy within the next 90 days.
- Conversion Rate - The percentage of leads that have been converted. Converted means that the lead has bought your product or service and become a customer.
- Performance Metrics - Represents the effectiveness of a sales person, group of sales people or marketing campaign. Performance metrics include:
- Total Actions Taken - Effective for tracking total "activity" by a user or group of users during a specified period of time
- Total Contact Attempts - How many total times leads have be attempted contact
- Total Contacts Made - Total number of leads actually contacted (i.e. a phone conversation has taken place)
- Unique Leads Contacted - Represents total "unique" leads that have been contacted (i.e. a phone conversation has taken place)
- Unique Leads Qualified - Represents total "unique" leads that are qualified (i.e. fit for your product/service)
- Unique Leads Converted- Represents total "unique" leads that are converted (i.e. have actually purchased your product/service)
- Summary Reports - Pre-defined reports for tracking common activities such as user or campaign performance, speed-to-contact, lead activity or cost assessment.
- Custom Reports - User defined reports that can be customized to measure almost anything you can imagine.
