Lead Management Software

Lead Management Software

Leads360 provides powerful sales lead management software that can be configured to fit the unique business needs of any client

Lead Management Software

Lead management is the process of contacting, qualifying and converting leads into customers. Leads360's web-based lead management software facilitates consistent communication with leads through a variety of marketing techniques.

"Lead conversion is 57% lead quality and 43% sales process"

Source: Leads360 client data based on analysis of 15,000,000 leads.

Our powerful and easy to use lead manager enables companies to implement a consistent and repeatable sales process that drives accountability and performance. Additionally, clients benefit from proven lead management best practices learned from Leads360's years of experience with thousands of companies.

There are 5 major stages in the Lead Management lifecycle:

  1. Capture New Leads - The first step is to get leads into the system quickly. Leads can come from just about anywhere - your website, a lead provider like LendingTree, a referral, marketing list, etc. Leads360 provides a variety of lead source integration tools including web forms, xml/http posts and import tools.
  2. Distribute Leads - Once leads are received, it is critical to route them in real-time to your sales agents. Leads360 leverages our proprietary intelligent lead distribution engine to do this.
  3. Track & Disposition - After your sales agents receive leads, they must diligently call, email and log activity as they work toward conversion. Leads360 creates an easy process for systematically working leads to be sure that no leads are wasted.
  4. Convert or Nurture - Not all leads convert immediately, but a large portion of leads convert eventually with diligent and effective follow-up. That is why lead nurturing is critical to have regular touch-points with prospects until they are ready to buy.
  5. Analyze Results - The last and most important step in the sales process is analyzing how effective your sales and marketing has been. Leads360 provides powerful and easy to use reporting and metrics tools that make it easy to understand your true ROI.
FAQ
  • What is the difference between Lead Management and CRM?
  • Lead management is for managing leads during the sales process. CRM is for managing customers after the sale has been completed. Companies often "think" they need CRM when in fact, after contacting Leads360, they realize they need lead management not CRM.