Lead Nurturing & Drip Marketing
Leads360 provides lead nurturing and drip email solutions that enable long term tracking and follow-up of leads
Lead Nurturing & Email Marketing
Staying in touch with leads that are "not ready" to buy is the secret of many great sales and marketing companies. Making money from those leads that do not convert right away requires consistent email and follow-up calls. Leads360 provides easy to implement lead nurturing tools to ensure that every lead is worked to its fullest.
Nurturing leads is done in Leads360 through via automated mechanisms:
- Emails - Automatic emails are triggered at specified time intervals and when leads reach certain milestones. Email content and trigger rules can be customized depending on your product version .
- Reminders - Reminders are automatically triggered based on specified rules and follow-up times.
- Posting - Leads may be automatically posted to a predictive dialer, a telemarketing company, another database, a marketing services company, etc. to attempt additional contact or take other actions.
Effective lead nurturing and drip marketing is done by incorporating different content at different intervals. Some recommended programs include:
- Varying Format - Because different people respond to different kinds of communication, you want to alter the type of contact you make. Newsletters, personal notes, relevant articles and follow-up calls can all work well in combination.
- Adding Value - Effective lead nurturing comes from being consistent and relevant. Use lead nurturing to distinguish your organization as a provider of value and you will create the relationships that result in increased sales over time.
- Keep it Simple - People want "snack size" bites of information. Short and consistent communication will keep you top of mind, and ensure your leads actually read or hear the message you send.