Lead Routing and Distribution

Leads360’s intelligent lead distribution engine is the most powerful and efficient way to get the right leads to the right agents, instantly.

If your company is looking for ways to simplify the sales cycle, boost communication between different departments, and save money, a lead distribution system might be just what you're looking for. Lead distribution systems, like Leads360’s, automate the daily tasks of distributing leads to appropriate agents. They drastically decrease the time that it takes for an agent to contact a lead. Also implementing a lead distribution engine will reduce human error, eliminate lost or neglected leads, as well as the fatigue and burn out associated with repetitive tasks.

Lead distribution systems are incredibly cost-effective, and are often able to replace a full time staffer whose job it is to keep track of all sales leads. These systems usually pay for themselves after only a few quarters or sales cycles.

Although they vary from one business to the next, lead distribution systems generally share the same features - with the common goal of making reps more productive by providing better-quality leads in one easy to track place. They have the benefit of minimizing the amount of administrative drudgery sales agents may otherwise be asked to do. Keep your sales force fresh by automating repetitive tasks.

Lead distribution systems are very flexible according to the needs of the end user. They can accommodate the specific needs or preferences of individual agents allowing management to select exactly the type of lead that they wish to receive, and in their preferred format.

What makes Leads360’s intelligent lead distribution engine superior?

• "On the fly" distribution which instantly distributes leads to the appropriate agents, no matter how complicated your custom distribution rules are.
• We call it “intelligent” lead distribution because it’s smarter than the rest. Leads360’s distribution is linked to a customizable set of business rules which help determine which agent should receive which lead, and when. Here’s how it works:
• • With Leads360 you are not limited to a simple “round robin” distribution where leads are blindly distributed to agents. Instead, leads can be continuously routed and rerouted to agents based on specific criteria.
  • "Push” Distribution actively sends leads to agents who are ready to receive them. Leads are automatically directed to the optimal agents. For example, agents licensed to sell in certain states can receive leads only in those states, or agents who specialize in big deals can be given leads only above a certain deal size. We recommend implementing push distribution for new, hot, or recently generated leads.
  • "Pull" Distribution allows an agent to pull leads from a “bucket” of available, unassigned, leads. While some lead management systems offer this kind of lead distribution, theirs does not “intelligently” limit access to “lead buckets” based on specific criteria like Leads360 can. We recommend this sort of distribution for trigger leads, purchased lists, old or stale leads, and leads which have been neglected by other agents.
  • “Pull/Push Hybrid Distribution” combines the benefits of “push” and “pull” distributions into a harmonious and efficient system. Leads360 is the only lead distribution platform that can “push” certain leads under certain conditions and allow other leads to be “pulled”. For example, if a lead was sent to an agent and that lead was not followed-up with after an initial call attempt, that lead could be redistributed to a “lead bucket” where a qualified agent, who was motivated to close deals, could “pull” and thereby take ownership of that lead. “Pull/Push” hybrid distribution is only available from Leads360.